Venue: Paul Smith Flagship Store, Aoyama, Tokyo
INSTANT PARR is an event-based limited-edition Martin Parr photobook. As a one-day event, in Tokyo's Paul Smith SPACE, event participants edited and sequenced Parr's photography to generate their own unique photobook. Assembly and binding was conducted inside the event space with the use of several sewing machines. The spine of each book is embellished and sewn with a swatch of original Paul Smith fabric.